Peace Technologies
Institutions
Communicating with the communities, members and publics an institution exists to serve.
What we do for you
PT Public Relations & Strategic Communication
Strategic communication for institutions, businesses, leaders and personalities.
We help our clients communicate with clarity, earn public trust, manage reputation and build relationships that support their objectives.
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Building credible brands, trusted leaders and meaningful public relationships.
PT Public Relations & Strategic Communication helps institutions, businesses, political leaders and public personalities understand their audiences, define their message, manage their reputation and build lasting stakeholder relationships.
Public relations is not publicity. It is a management function concerned with relationships, reputation, stakeholder understanding and public trust.
Businesses
Positioning a business, launching what it sells, and protecting what it has built.
What we do for youPolitical and Public Leaders
Leadership communication — strategy, constituency understanding and public accountability, not publicity alone.
What we do for youPersonalities and Public Figures
Building a professional public profile, and managing the exposure that comes with it.
What we do for youEight practice areas. Most engagements draw on several.
Communication Research and Audit
We study your existing communication environment before proposing any strategy.
9 services in this area
- Communication audit
- Stakeholder mapping
- Public perception assessment
- Media review
- Digital presence analysis
- Reputation risk assessment
- Competitor or opponent communication review
- Audience profiling
- Communication gap analysis
Strategy and Message Development
The foundation that guides everything you say afterwards.
11 services in this area
- Communication objectives
- Audience segmentation
- Brand or leadership positioning
- Key messages
- Narrative development
- Tone of voice
- Channel strategy
- Content framework
- Communication calendar
- Campaign plan
- Measurement framework
Media Relations and Publicity
Professional, credible relationships with the media — built before you need them.
11 services in this area
- Press releases
- Media briefs
- Press conferences
- Interview coordination
- Media monitoring
- Journalist engagement
- Feature story development
- Official statements
- Media kits
- Spokesperson preparation
- Media response coordination
Brand and Reputation Management
Aligning identity, conduct, communication and public perception.
10 services in this area
- Corporate identity communication
- Personal identity development
- Reputation building
- Thought leadership
- Executive visibility
- Public credibility
- Brand storytelling
- Reputation monitoring
- Reputation recovery
- Trust-building campaigns
Content and Digital Communication
Production across every channel — designed for interaction and feedback, not one-way broadcasting.
10 services in this area
- Websites and digital campaigns
- Social media
- Newsletters and blogs
- Video and photography
- Speeches and profiles
- Documentaries
- Public information materials
- Corporate publications
- Event materials
- Media statements
Stakeholder and Community Engagement
Identifying, understanding and engaging the people whose view of you matters.
10 services in this area
- Stakeholder mapping
- Consultation planning
- Community forums
- Public participation communication
- Feedback mechanisms
- Partnership communication
- Employee engagement
- Constituency engagement
- Member communication
- Conflict-sensitive communication
Crisis and Issues Management
Preparing for, responding to and recovering from communication crises.
11 services in this area
- Crisis communication plans
- Risk and issues monitoring
- Holding statements
- Spokesperson preparation
- Rapid response coordination
- Misinformation correction
- Media response management
- Digital crisis management
- Stakeholder notification
- Post-crisis reputation recovery
- Crisis simulation and training
Training and Capacity Building
Building the communication capability of your own people.
13 services in this area
- Media interview training
- Public speaking
- Speech delivery
- Social media conduct
- Crisis communication
- Communication planning
- Writing for media
- Spokesperson training
- Political communication
- Executive communication
- Personal branding
- Community engagement
- Presentation skills
One method, whoever the client is.
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1
Listen
Understand the client, the challenge, the environment and the desired outcome.
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2
Analyse
Research audiences, perceptions, competitors, risks, stakeholders and existing communication.
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3
Position
Define how the client, organisation, leader, product or issue should be understood.
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4
Plan
Set objectives, messages, audiences, channels, activities, timelines and budgets.
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5
Communicate
Produce and distribute appropriate content through suitable media and platforms.
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6
Engage
Facilitate dialogue with stakeholders, audiences, communities and the media.
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7
Measure
Evaluate reach, response, sentiment, engagement, reputation and practical outcomes.
Advisory assignment
Communication audits, strategy development, crisis planning, brand positioning, political communication planning and reputation assessment.
Specific campaign
Product launches, elections, public awareness campaigns, events, fundraising, advocacy, reputation campaigns and institutional announcements.
Monthly retainer
Continuous media relations, content production, reputation management, strategic advice, issues monitoring, social media and executive communication.
Outsourced communication office
We operate as your external communication department — for institutions without one, smaller businesses, political offices, associations, personalities and programmes.
How we practise
What we will and will not do
“We help clients communicate truthfully, improve relationships and align public perception with credible action.”
We do not promise to make a client look good. That is a different business, and a shorter one.
We are guided by
- Truth and accuracy
- Client confidentiality
- Transparency
- Respect for audiences
- Cultural sensitivity
- Public-interest awareness
- Evidence-based communication
- Responsible political communication
- Clear separation between editorial coverage and paid promotion
- Protection of private and sensitive information
We will not undertake
- No fabricated public support
- No deliberate misinformation
- No deceptive representation
- No communication that incites hatred, violence or discrimination
Start with a conversation
Tell us the challenge and who you need to reach. We will come back with an assessment of what the communication problem actually is — which is not always the one you were expecting.